Fractional CMO
Chief Marketing Officer expertise, without the full-time cost.
A world-class CMO commands £150,000-£250,000 per year. Most growing businesses can't justify that investment — but they desperately need senior marketing leadership to scale. Our Fractional CMO service gives you access to an experienced marketing executive who leads your marketing function 1-3 days per week — setting strategy, managing your team, owning your marketing P&L, and reporting to your board.
Everything you get
Marketing Strategy Ownership
Own the full marketing strategy — channels, budget allocation, team structure, and quarterly OKRs aligned with business goals.
Team Leadership
Lead and develop your existing marketing team, manage agency relationships, and hire key marketing roles.
Budget Management
Own the marketing budget — allocating spend, tracking ROI, and making data-driven decisions to maximise return.
Board Reporting
Present marketing performance, strategy, and recommendations to founders, board members, and investors.
Growth Architecture
Design the systems, processes, and channels that will drive scalable, predictable growth.
Marketing Hiring
Define marketing team structure, write job descriptions, interview candidates, and onboard new hires.
Our process
Marketing Audit
Comprehensive assessment of your current marketing performance, team capability, and growth opportunities.
Strategy Development
90-day and 12-month marketing strategy with clear priorities, resource requirements, and success metrics.
Implementation Leadership
Embedded leadership — attending team meetings, managing agencies, and driving weekly execution.
Reporting & Iteration
Monthly board-level reporting with clear attribution and quarterly strategy reviews.
Common questions
Ready to get started?
Let's discuss how Fractional CMO can accelerate your growth. Free consultation, no obligation.